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Weekend reading: Normalizing today’s normal | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Tanya Kostiw

A man rouses from his slumber to find his chest covered in Cheerios, placed by his daughter in the hopes it will help with his heart health.
It’s the premise of a touching spot for the brand in the U.S. from 2013. But it has become known for less endearing reasons.

http://strategyonline.ca/2015/03/27/weekend-reading-normalizing-todays-normal/
 

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